Nokia launches Mobile Advertising Network

Aside from it’s announcement of the Nokia N96 and Nokia N78 mobile phones, Nokia today launches at the Mobile World Congress a mobile advertising network called the Nokia Media Network. Nokia Media Network members include AccuWeather, Discovery, Hearst, Reuters, and Sprint among the 70 strong publishers and operators.

Nokia Media Network’s wide reach of the most desirable mobile audience is yielding click-through rates averaging 10% in certain channels, the highest reported response rates in the industry. Nokia enables advertisers to place ads on high quality and brand-safe publisher and operator mobile Web pages, as well as Nokia properties, representing an unprecedented global consumer reach - more than 100 million mobile consumers around the globe. As part of the turn-key service for advertisers, the award-winning mobile marketing team from Nokia creates mobile campaigns for hundreds of top brands, including BMW, Paramount, and MobiTV.

Nokia acquired mobile advertising leader, Enpocket, in October 2007. Nokia leverages Enpocket’s ground breaking analytics technology to optimize campaigns, improve conversions, and measure campaign performance across the network.

To share expertise with brands, agencies, and publishers globally, Nokia has expanded its account management and media sales teams to include offices in Beijing, Boston, Chicago, Dusseldorf, Frankfurt, Helsinki, London, Los Angeles, Madrid, Milan, Minneapolis, Mumbai, Munich, New York, Paris, Singapore and Shanghai.